How I Helped The Travel Store Grow Clicks to 3.04K in 3 Months After a Website Revamp

Overview

As part of a website revamp project, I helped The Travel Store, a retailer specializing in luggage and travel accessories, grow their organic clicks to 3,040 in just three months. The store had been struggling with low online visibility, but with my strategic approach to website design and SEO, we were able to significantly increase their clicks, impressions, and overall online presence.

Challenges

• Low organic visibility
• Poor site structure, slow loading speed, and weak keyword optimization
• Lack of SEO-friendly content

Strategy & Implementation

1. Website Revamp & Technical SEO Fixes

• Migrated the site to Shopify, improving speed and user experience
• Optimized URL structures, meta titles, and product descriptions for SEO

2. Keyword Optimization & Content Strategy

• Created SEO-optimized product pages and blog content
• Focused on informational keywords like "best luggage brands" and "suitcase repair Singapore", all ranking on page 1 of Google.

3. Internal Linking & Schema Markup

• Improved internal linking in blogs to enhance discoverability
• Implemented structured data (product schema) for better search visibility

Results (Within 3 Months)

✅ Clicks: 3.04K

✅ Impressions: 36.7K

✅ Top Performing Queries:

✅ Top Performing Pages:

✅ Top Performing Countries: